I will never understand why on competition reality TV shows - cooking, athletics, singing, dancing, etc... the producers and editors actually will put clips of the contestants verbally stating (in some variation) "I'm here to win this"; "I want to win"; or "I deserve to win".
Obviously the contestants want to win, there is usually money or some valued prize involved in the contest. Does anyone buy a lottery ticket to donate money to the state? I personally find it insulting to see those clips inserted into the program.
My take: I would have much more respect for the contestant(s) who admitted their competition was likely greater than they were, and that he/she was "just happy to be there".